Shoe surprise

Call it a grab bag. Or a Shoe of the Month Club. Whatever you call it, Shoe Dazzle aims to surprise–and hopefully delight–members month after month with a pair of shoes selected especially for them. Founded by Kim Kardashian, this sizzling shoe concept provides a personalized shoe wardrobe that’s been selected by a team of stylists based on each member’s individual responses to a fashion and personality quiz.
If you take the quiz, you’ll be shown look book photos and asked five types of questions:
- From a trio of runway looks, which model would you select as the best dressed?
- From a trio of shoe styles, which shoe do you like the most?
- From a trio of fashion brands, which do you like the most?
- From a trio of celebrities, which one’s fashion sense do you admire most?
- Then there are a handful of wrap-up questions like recreational interests, age, dress size, shoe size, and a chance to rank your five fave shoe colors.
The terms seem flexible enough–shoes ship out free, returns are permitted, and there are no minimum buys. At $39 per month, this new twist on shoe shopping may be enough to coax a smile from recessionistas who’ve grown weary of shopping in their own closets.Shoe Diva signed up today and is eagerly awaiting the stylists’ shoe suggestions, which should arrive via email in a couple of days. I wonder if I’ll get something I like…
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[…] Shoe Diva’s got a great scoop on the shoe of the month club. And I’m totally fascinated by albinard’s post on why some shoes are easier to walk in than others. […]
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