Shoe Diva's Ruby Slipper Society

40,000 square feet of SoHomania.  And $20 million to $25 million in construction costs.

That’s what’s in store for shoppers at Manhattan’s Topshop, as the London-based retailer debuts its version of rock ‘n’ roll merchandising on Thursday at Broadway and Broome.  It’s hardly business as usual with DJs like LCD Soundsystem’s James Murphy, Justine D, The Whip and other surprise acts flooding the space with tunes from their mezzanine level booth.

Whether music will move shoppers to move merchandise remains to be seen, but Topshop does have plenty of boogie shoes to be sure you’ll steal your next scene.  Like the <yeow!> yellow SACHI 2 platform pump shown here, guaranteed to get you a taxi.  The mid-budget fast-fashion chain offering great London street style may be just what every recessionista needs in times like these.  But beware the queues, and to make the most of your virgin visit, read the survival guide before you go.

“But isn’t the New York City fashion girl utterly glutted with cheap chic imports, from Zara to H&M?  Is it possible that, like an elusive love partner, the special appeal of Topshop has resided in its inaccessibility?” queries Meredith Bryan, writing for the New York Observer earlier this week.

We’ll leave that for you to decide.

Although Topshop doesn’t officially open the doors until April 2nd, they’ve been getting around town this week with their Heartschallenger van, giving out goody bags and gift cards worth $5 to $500.  If you’re in the city, you can stalk the van using their GPS tracker; they’ll be handing out goodies through April 1st.

And if you’re not a New Yorker, don’t despair: CEO Sir Philip Green has hinted at future stateside locations in locations like Miami, Los Angeles, Las Vegas and Boston.